Streaming platforms based in North America are increasing investment in international content, responding to evolving viewer demand for diverse storytelling and fresh perspectives.
Executives say audiences are showing greater interest in non-English language films and series, prompting platforms to commission projects from different regions.
Entertainment analysts suggest that the shift could reshape global media consumption, offering new opportunities for creators while intensifying competition among platforms.
Industry observers say the trend is likely to continue as technology reduces barriers to global distribution.