Global tourism continues its post-pandemic recovery, with the latest travel data showing a 5 % increase in international arrivals through September 2025 compared to last year. This is a significant milestone that pushes international travel beyond pre-COVID levels despite lingering economic concerns like inflation and geopolitical tensions. Travel And Tour World
Africa is at the forefront of this rebound. Many nations — including Egypt, Morocco, and South Africa — posted double-digit growth in visitor numbers, with both North Africa (+11 %) and Sub-Saharan Africa (+10 %) outperforming global averages. These gains reflect heightened global interest in cultural tourism, wildlife safaris, and improved air connectivity across the continent. Travel And Tour World
Europe, the world’s most visited region, also saw strong gains with solid increases in arrivals, particularly in Western and Southern Mediterranean countries. Major cultural events, festivals, and holiday travel boosted seasonal travel demand throughout the year. Travel And Tour World
Conversely, North America experienced modest growth as travelers diversify their itineraries. Rising travel costs and changing visa and entry policies have contributed to softened traveler interest in U.S. and Canada-centric travel plans. Travel And Tour World
Analysts say the data suggests a more economically varied global tourism landscape where non-traditional destinations thrive alongside perennial favorites — a trend that may shape travel strategies into 2026.