Businesses across major global markets are reassessing their strategies as recent data points to a gradual easing of inflationary pressures, offering cautious optimism for the year ahead.
Companies in sectors such as manufacturing, retail, and logistics report some relief from stabilising energy prices and improved supply chains. However, executives say costs remain elevated compared to pre-pandemic levels, continuing to affect pricing decisions and investment planning.
Economists note that while inflation has slowed in several regions, central banks remain cautious, maintaining tight monetary policies to prevent a resurgence. This has kept borrowing costs high, particularly for small and medium-sized enterprises.
Market analysts say businesses are likely to prioritise efficiency, digital transformation, and selective expansion as they navigate an environment marked by slower growth and ongoing geopolitical risks.